Whenever a new game is about to come out there are always assheads saying that the release date is in fact this so-called "ship date" and that the game will come out the day after, but time after time that is never the case for me. I always stroll into whatever game store and pick up a copy on release day without even preordering.
NOW, I for one find it hard to believe that the manufacturer would be able to get the new game to every single store in the country in one day, nor would it be financially a good idea to pay for overnight delivery on such a large quantity of stock when they could just delay the release date a few days or ship the games early in time to meet the release deadline.
Here's how I always thought it worked, using next Tuesday as an example.
Monday June 13 - manufacturer ships games to major retailers
Thursday June 16 - most stores receive their shipments by this day
Tuesday June 21 - all stores put the game on the shelves simultaneously throughout the country
Can anyone who has worked retail before clarify this issue? My blood pressure goes up everytime I hear about this ridiculous "Ship-day" nonsense, and I want to know who is right.
NOW, I for one find it hard to believe that the manufacturer would be able to get the new game to every single store in the country in one day, nor would it be financially a good idea to pay for overnight delivery on such a large quantity of stock when they could just delay the release date a few days or ship the games early in time to meet the release deadline.
Here's how I always thought it worked, using next Tuesday as an example.
Monday June 13 - manufacturer ships games to major retailers
Thursday June 16 - most stores receive their shipments by this day
Tuesday June 21 - all stores put the game on the shelves simultaneously throughout the country
Can anyone who has worked retail before clarify this issue? My blood pressure goes up everytime I hear about this ridiculous "Ship-day" nonsense, and I want to know who is right.