Somehow I don't consider Wired to be the epitome of computer related magazines. It's more of a hip magazine for tech people. Which basically means that for the most part it's quite useless to IT people. They'd be more likely to get more dry, down to earth magazines (such as for a lack of a better example, PC Magazine).
Agreed. I consider myself a computer guy, and I've read maybe 3 issues of Wired. I think the "more dry, down to earth magazine" that I'd subscribe to if I was going to subscribe to any would be Dr. Dobb's Journal.